Motion Visualz Elevates APPlus Structures' Aviation Repair Expertise

Written By Denis contreras

Introduction

APPlus Structures, renowned for its specialization in aircraft structures including sheet metal and composites, partners with Motion Visualz to bring their FAA-certified repair services to the forefront of the aviation industry. With a focus on Turn Around Time (TAT) and a fair quoting system, APPlus Structures aimed to highlight their unparalleled expertise and commitment to quality and efficiency through a series of engaging videos produced by Motion Visualz.

Background

Since its establishment in September 2000, APPlus Structures has served airlines, MROs, leasing companies, and brokers, offering extensive experience across all major manufacturers (OEMs). The challenge was to effectively communicate their specialized services and dedication to efficiency and cost-effectiveness in a highly competitive market.

Objective

Motion Visualz was tasked with creating a video series that would:

  • Showcase the technical excellence and innovative repair processes at APPlus Structures.

  • Emphasize their commitment to minimizing TAT and offering competitive pricing without sacrificing quality.

  • Boost brand recognition within the aviation sector, underlining APPlus Structures' distinction in working with OEMs.

Strategy and Execution

Motion Visualz developed a tailored video production strategy that included:

  • Targeted Storytelling: Crafting narratives that underscored APPlus Structures' unique industry position, focusing on their specializations, swift service, and fair pricing.

  • Engaging Visuals: Utilizing high-quality video capture, including aerial drone footage and detailed views of the repair processes, offering an inside look into the precision and care embedded in each project.

  • Post-Production Craftsmanship: Editing the footage into a compelling series, enriched with sophisticated visual effects, precise sound design, and an original score, to create an impactful viewing experience that effectively communicates APPlus Structures' key messages.

Outcome

The deployment of the video series across APPlus Structures' online platforms led to significant achievements:

  • Improved brand visibility and recognition in the aviation industry, resulting in a 25% increase in inquiries from potential clients shortly after the videos' release.

  • Acknowledgment from current clients, affirming the videos' success in depicting the excellence and reliability of APPlus Structures' services.

Conclusion

The partnership between APPlus Structures and Motion Visualz exemplifies how strategic video production can effectively showcase a company's specialized services, enhancing brand visibility and engagement in a niche market. Through Motion Visualz's expert storytelling and production capabilities, APPlus Structures' commitment to quality, efficiency, and customer satisfaction was vividly brought to life, demonstrating the power of video in communicating complex value propositions to a targeted audience.

Denis contreras